Unless you’ve experienced coaching with a bona fide qualified coach, it’s possible you don’t appreciate it for what it really is. Coaching is more than demonstrating an ability you have to others. Much more.
The deceptively simple framework of the GROW Model¹ gives it the appearance of a step-by-step process suggesting that working through its four stages alone is all that’s required to achieve the coachee’s goals. Its uncomplicated form and the outstanding results it can achieve are the reasons why the GROW Model is as popular as it is and why it forms the basis of coaching in many organisations worldwide. But as those that have experienced coaching will know, it can be altogether deeper and more subtly complex than this process-view implies.
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